OK, now it’s time to schedule your webinar in Zoom.

If you want to exclude all registrants from your company, this option is available under the “Settings” tab.

There is a checkbox to “Sync data from newly scheduled webinars” automatically, or you can check a “SYNC” box next to each webinar individually, which will appear here after you schedule it in Zoom (the next step).

If you click “Actions” under the Zoom tile and select “Go to settings,” you can review your integration settings.

If a contact already exists in HubSpot, a new contact will not be created their contact record will just be updated to reflect the webinar sign-up. Now, if a contact registers or attends a Zoom webinar, they will be created as a contact in the HubSpot account, not just in Zoom. Click “Allow.” You’ll be redirected back to the HubSpot, where you’ll see Zoom under “Connected Apps.”

You’ll be asked to give permission for HubSpot to access your Zoom account.

Enter your Zoom login credentials and sign in. Search for Zoom and click on the Zoom app.

Log into HubSpot and click the “Marketplace” icon in the main navigation bar and go to the 'App Marketplace.'.

If you have multiple Zoom accounts at your company, your internal Zoom administrator will need to assign the webinar plan to the person setting up the webinar (probably you). You’ll need accounts at both HubSpot and Zoom to make this work. It’s pretty easy to set up and easy to use. However, if budget is an issue, my recommendation would be Zoom Webinars. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology.

It isn’t possible to import a list of participants into a zoom meeting using the zoom website, but it is possible to import a list into a zoom webinar.A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I can see many references to webinar, but no examples of creating an event in Zoom as a webinar (one broadcast to many), rather than a meeting (many broadcast to many). Short of time to investigate thoroughly myself by setting up a test environment…

Zoom webinar link