Optimize your emails for Gmail, the world’s most popular email client Yahoo! Mail has climbed up three spots, now ranking #6 in the email client market share. Outlook grew to be the #3 most popular email client, up from #5 a year ago. The top 10 most popular email clients as of April 2019įor the first time ever, Gmail is leading the global email client market share. If we looked at each email we tracked for just one second, that would keep us busy for about 330 years. We tracked more than 10 billion email opens in the past year to determine where subscribers are reading emails. Transcript: The 2019 Email Client Market Share

What else did we learn from analyzing billions of email opens?įor the latest research on email client market share and an in-depth look at when, where, and how people engage with email, download Litmus’ 2020 State of Email Engagement report. Use these insights to benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program.

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